K@W Assignment

TOI Lead India Advertisement
Link:-
http://www.youtube.com/watch?v=smnTG-QS6tg&feature=player_embedded

This is a video advert produced by the Times of India Group initiating the Lead India Program. ‘Lead India’ is a youth television program that is a hunt to identify ‘new leaders for a new India’; men and women with the vision and ability to empower is selected. However, there is a bigger reason and meaning behind this video that brings out several perceptions towards it. The means of language used in order to communicate with the viewers and evoke their inner emotions, in this video, are mostly visual, but it also consists of various sound effects and music that amplify the reason of the final message that it tries to deliver.
We are introduced to a social issue in this video i.e. the lack of unity and boldness in individuals among their own countrymen or community. The video commences with how a fallen tree creates traffic and how different people react to the situation by passing comments or cribbing instead of taking any effort of lifting the tree and moving it. We see that the cops are least bothered (in fact one of them is seen relaxing in the police car instead of trying to control the traffic or do anything about the tree that stands as a barrier) and are just shunning away passer-bys who are facing the problem.
Next we are given a glimpse into the field of politics where we see that the particular politician has already arranged for a car on the other side of this obstacle. These are our leaders; without carrying for the common mans’ problem, the politician just ignores this situation and continues on his own journey.
On the other side we can witness a typical chaotic street scene where people are blaming each other, horns blowing away from different vehicles, street kids playing around, etc. Here, is when a small school boy comes out of his bus, walks towards the fallen tree and begins to push it, this is the most powerful scene in the video that actually reveals the whole reason and the important message. At this time the perfect background music adds into the language of connecting the video with the viewer when the singer sings: “Tum chalo to Hindustan chale”, that means: “If you walk, so will India”, this is not only plausible for India, but to any nation in the world. Finally, through the means of this one boy, each person present at this scene feel ashamed of consciousness, get motivated and join in helping to shift the tree with a lot of effort, and eventually the hard work paid off well with success. We witness how each person realizes their own self-responsibilities (in this case, especially towards the nation) through their emotions. We also observe how the language of actions may speak louder than words and how the language has driven emotions of the people. The moral value of unity comes in major play here when people from different castes, creeds, sexes and ages come together as one to combat in combating problems.
The example of the Indian Independence in history stands as a striking and stronger ‘large-scale’ example based on this same principle. As there too people of different societies, creeds, colors, tongues, cultures, backgrounds, genders, etc, all came together as one word, ‘Indian’ to fight against the British for their freedom.
Finally, in conclusion I would perceive that the most important lesson reasoned out in this mini-clip would be:
“United We Stand Divided We Fall”